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Research Report: 2021 Digital Marketing Report for Entrepreneurs & Small Business
The culmination of a 4-month original research project, this report consolidates digital marketing data and insights from over 1,000 small businesses and experts.
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EBook: How to Grow Your Business with Email Marketing
I created this guide to educate small business owners how to grow their business with email marketing. This is a foundational piece walking readers through getting started all the way to evaluating results.
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Blog: What are Web Push Notifications and How Should You Use Them?
An educational piece key to the launch of AWeber’s Web Push Notifications tool, this blog post served as a pillar piece central to our SEO and product marketing strategy.
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Podcast: Write Breakthrough or Bust Email Copy with Joanna Wiebe
I had the pleasure of interviewing Joanna Wiebe, Founder of Copyhackers and top copy writing expert. I drafted the loose script, conducted the interview, and crafted the recap blog, linked here.
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Blog: 4 Experts Reveal How to Craft High-Converting Landing Pages
I conducted outreach to well-known copywriting experts for their tips to help small business owners create marketing copy for the first time. This blog is one of several in the expert series.
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Blog: After the Sale: How to Upsell & Cross-Sell More Products
This blog was crafted to teach small business owners and entrepreneurs how to incorporate marketing tactics to cross-sell more products. This piece was part of a larger content strategy including SEO-driven content.
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Guide: How to Create a Landing Page That Converts
This downloadable guide teaches readers (small business owners) everything they need to know about landing pages. It was created as part of a multi-channel campaign around the launch of AWeber's landing page builder.
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Newsletter: 75 Open-Worthy Subject Line Ideas
A weekly newsletter sample sent to over 30,000 small business subscribers wishing to learn more about email marketing.
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How to Sell Digital Products Online
This SEO-driven article teaches readers how to sell digital products.
Please note:
I am unable to share my financial services content in my public-facing portfolio due to confidentiality. If you would like to view samples, I have permission to share them in private conversations. Please get in touch, and I will follow up with you directly.